rESEARCH
UNMET AND UNARTICULATED NEEDS OF CUSTOMER ARE A SOURCE OF INNOVATION.
We become the voice of the customer for you. We uncover their unmet and unarticulated needs by synthesising and distilling insights that may not be obvious. We also scan trends to spot signals that could present opportunities for innovation for your business.
What do we offer?
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Uncovering opportunities for innovation from unmet and unarticulated needs of customers. Some examples:
Understanding customers to identify ‘moments of truth’ for a skincare service company (CaringSkin)
Undestanding B2B customers to create a better service exeprience for a copper cables manufacturer (Keystone Cable)
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Scanning future trends to uncover opportunities for innovation. (delivered in the form of a trends report and trend cards that can be used for visioning and ideation). Example:
Retail Sector Trends in Singapore (Enterprise Singapore)
Travel and Tourism Trends (Singapore Tourism Board)
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Uncovering the unarticulated and unmet needs of users through deep user research to draw opportunities for new products and services. Such an exercise results in insights leading to new products, new product features or a better user experience. Some examples:
Custome insights to validate opportunity for a food delivery platform (NJ Group)
Customer insights to uncover opportunity for construction and maintenance services platform (ARSEA Group)
We're currently polishing our case studies, but in the meantime, you can explore our portfolio of work here
Work
If any of our research topics resonate with you, we will be super excited to talk more and offer the best from our bouquet that works for you touch@ideactio.com.
We will be happy to hear suggestions on research topics we can venture into that are not yet in our bouquet.